Purpose: Social Paid Campaigns
Role: Marketing Creative Strategy, Creative and Art Direction
Client: TiltingPoint, AN Games
I've worked on social media campaigns for over 30 mobile games, building creative strategies that bring results
In recent years, I’ve specialized in crafting creative strategies for paid social campaigns, particularly in the mobile gaming space. I've worked on over 30 titles, ranging from casual to mid-core, each with its own visual style and language. What I’ve learned is that success lies in tapping into global trends, referencing familiar visuals, building emotional connections, and, of course, creating authentic, engaging reels.
Fact 1: Creatives, showcased below, become top performers in Facebook user acquisition campaigns.
Fact 2: I set up a system that let us quickly react to new trends and adjust our production process fast.
Fact 3: And the UA managers loved it!
Fact 1: Creatives, showed below, that evoke emotions became top performers in Facebook UA campaigns
Fact 2: The top emotions that drive successful campaigns are surprise, fear or urgency, empathy, and nostalgia. Ads that perform best often tap into multiple strong emotions at once, making them even more impactful.
EMPATHY
SUSPENCE AND CURIOSITY
NOSTALGIA
Fact 1: I know you've already heard that but... Creatives, showed below became top performers in Facebook UA campaigns
Fact 2: This format is great because it follows social trends and it is true to your product.