Ideal hotel for the best price
The most successful trivago 360 campaign for English speaking world
Ideal Hotel for the best price - the most famous and strongly data driven trivago campaign casting Gabrielle Miller became a revelation in 2018 helping trivago boost net revenue by 67% in the first half of 2018. I had a pleasure to be a part of this successful journey , overseeing the campaign, conceptualising new concept and art direct the shoot and post production.
Client: Trivago
Purpose: TV and Online Commercial
Role: Art Direction and Motion Design
Trivago posters on the underground Photograph: Ed Cumming