More ideal, more You
softer and dreamy language of trivago global TV campaign
More ideal, more you... it is a spin of famous and strongly data driven trivia global TV campaign. After hundreds of explanatory and instructive ads trivago was finally read to soften the tone of voice and produce more emotional and experiential creatives. I had the pleasure to drive the change and lead the creative production. That means respecting the established brand position and tone of voice and translating those learnings into the new , softer and more dreamy language of trivago global campaign
Client: Trivago
Purpose: TV and Online Commercial
Role: Conceptualisation, Creative and Art Direction
More ideal, more you I
After the successful launch of the new Mr. Trivago campaign in the USA market, the advertisement was subsequently adapted for use in an additional 20 international markets.
Mr. Trivago Brazil
Ms. Trivago UK/IR/AU/NZ
Ms. Trivago Japan
