Where lifestyle and gaming collide
Fashion Verse is the first AI powered, 3d mobile fashion game.
As the Creative Lead of the Fashion Verse team, I was responsible for shaping our brand narrative and driving global campaigns that resonate with fashion lovers worldwide. I also reskinned the in-game store experience to showcase our exciting partnerships and updates. Fashion Verse, the first AI-powered 3D mobile fashion game, collaborated with industry leaders like Tommy Hilfiger and other top lifestyle brands to bring players the latest trends. Additionally, we partnered with Paramount to integrate four different movie IPs throughout the year. My role involved creating visually compelling marketing materials for each collaboration and ensuring the store's design consistently reflected the most current and exciting content, providing players with the best possible experience.
Client: TiltingPoint
Purpose: Online, social ads, Store experience
Role: Creative Direction, Motion Design
STORE REFRESH
FEATURE GRAPHIC
promotional video
UA top performing 2D assets
Following extensive A/B testing, we have identified the top-performing icon. Our findings reveal that a white and beige color palette, combined with imagery of two girlfriends dressed in casual chic clothing, aligns perfectly with the highest-performing static visuals from our UA campaigns.
NEW ICON
Store icon
Throughout the year, we have partnered with various fashion brands and movie IPs to create unique experiences for our players. These integrations have been reflected in our store assets and marketing materials, offering a blend of fashion and entertainment that enhances our game's appeal.
Store screens
Marketing materials
